In Google‘s latest “Search for Beginners” video, the tech giant explained how to create a compelling search results snippets. A search snippet is a summary of a website’s content that appears in the Google search result. It’s the first piece of information that influences people’s decisions on what results to click or read. Although snippets […]
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In Google’s infancy, a local doctor’s office didn’t have much chance of topping search results for most queries. You were competing with the entire internet for those top spots. Today, Google’s algorithm is smart enough to know when searchers are looking for a local business, and results are filtered accordingly. That means you don’t need
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No, your website’s own search results pages should not be indexed by Google and other search engines in most cases. Long-standing search-engine-optimization wisdom says the results pages from your site-search should block search engine bots and not be included in a search engine’s index of pages. The rationale is to avoid disappointing Google’s users and
Should Internal Search Results Pages Be Indexed? Read More »
Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related. FIGHTING FRAUD. A new study from Valiamil on DMARC usage and success found that spoof attempts drop to nearly zero “within a few months after that
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“Position zero” is a lot like sitting pole position in Formula One racing. Just as pole position gives drivers the inside track to a checkered flag, position zero in search results gives you a great chance of winning eyes and organic click-through to your website. What is position zero? There is position one on search
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While Google’s mission has always been to surface high-quality content, over the past few years the company has worked especially hard to ensure that its search results are also consistently accurate, credible, and trustworthy. Reducing false and misleading information has been a top priority for Google since concerns over misinformation surfaced during the 2016 US
2020 Google Search Survey: How Much Do Users Trust Their Search Results? Read More »
Google is testing the ability for people to customize their own Knowledge Graph cards that are displayed in search results. Three official support pages have been published by Google (which have since been taken down) with details on how customizing profile cards works. Here’s some information I pulled from Google’s support pages before they were
Google Lets People Customize Their Profile Cards For Search Results Read More »
Google announced that the rich results testing tool now also supports showing you how your How-to markup will look on the Google Home hub and other smart displays. What it looks like. Google shared a screen shot of how how-to markup will look like in the rich results test tool on a Google Home hub:
Google’s “People also ask” boxes are widely discussed within the SEO industry as they take a lot of SERP real estate while providing little to no organic visibility to the publishers’ sites. That said, “People also ask” listings are probably helpful for Google’s users allowing them to get a better understanding of a topic they
How to make the most of Google’s “People also ask” results Search Engine Watch Read More »
BrandVerity published a study on Jan. 21, 2020 that says 63% of online consumers are unaware of how search engines work. As a result, brands run the risk of impacting their brand perception and customer experience. BrandVerity’s Online Consumer Search Trends report 2020 was commissioned to research over 1,000 US consumers. The report also examines
BrandVerity on How Search Engine Results Will Drive Online Journeys Read More »
