The local retailer says, “I’m sitting here all day, with a limited selection and a paid staff, waiting for you to come and buy something I have in inventory. I’m paying rent, just waiting for you to come in, try things on and pay for them.” The online retailer says, “I can use the same …
Thursday 10 October 2019, 7:00 am Editor’s Note: Marketers struggle to develop well-grounded strategies for engaging with different types of customers. Given the plethora of touchpoints available, how to best use the different types of options available is difficult, to say the least. Research struggles as well to evaluate the effects of different strategies employed …
The Hidden Drivers of Persuasion in Retail Banking Read More »
From visual search to computer vision, natural language processing to predictive modelling, machine learning underpins all kinds of innovations that are levelling the playing field by giving retailers of all sizes access to the same tools as behemoths like Amazon – and allowing them to develop cutting-edge online and in-store experiences. This in-depth briefing will …
How machine learning is transforming retail both online and offline – Econsultancy Read More »
Product displays are a powerful driver of in-store sales. And nothing brings out the displays like the Super Bowl, back-to-school, the holidays, and other major shopping seasons. But how do retail and marketing professionals keep track of seasonal, retail displays? It’s never been easy. Until now. Field Agent just launched a free, interactive tool to …
Now Available! The SEASONAL DISPLAY TRACKER for Retail Professionals Read More »
It’s the time of year when lovers of all things spooky and frightful rejoice. Halloween is one of the year’s biggest holidays, with its unmistakable décor, abundance of costumes, scary movie marathons, and sugary treats for those who indulge. Halloween is also a marketer’s dream. This holiday is one where people spend big—to be specific, …
5 Halloween Email promo ideas for retail and small business Read More »
PATCHOGUE, N.Y., Oct. 14, 2019 /PRNewswire/ — To help companies reach their target audiences and maintain sales in the digital sphere, Internet marketing firm, fishbat, discusses the benefits of drip campaigns for retail chains. Drip marketing is a type of promotional strategy that involves a steady dissemination of content. Essentially, with messages that are sent …
