Retail

5 Do’s and Don’ts of Email Marketing for Retail [Infographic]

SEO BLOG /

Email outreach is a key element of any digital marketing program, and the opportunities afforded by effective email outreach can be significant.  This is particularly relevant in the retail sector – while general email messaging can deliver solid results, segmented, targeting emails for retail brands can significantly boost both interest and conversion, when done right.  […]

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Customer Behavior – Why Experiential Retail Is Just What You Need This Holiday Season : MarketingProfs Article

SEO BLOG /

Winter is coming. The jackets and boots are out of hiding, and the holiday shopping season has begun. Forecasters, including Deloitte, have indicated sales are expected to grow 3-4% this holiday season; and, as the economy continues to improve, consumers are encouraged to shop until they drop. With holiday shopping on every retailer’s mind, our

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Why Running a Mega Retail Store Will Be Impossible in the Future Without On-Shelf Availability Solutions

favorably global market, On-Shelf Availability Solution Market, SEO BLOG, shelf availability solutions, Strategy /

As retail or departmental stores continue to expand their in-house stock and the length of display shelf aisles, it becomes more challenging to maintain consistency of on-shelf availability of each and every product. Despite such hurdles, retailers try to cover most of the categories of consumer goods in their stores, which invariably necessitates the installation

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The future of AI marketing applications in retail

A-From MTT, Channel: Martech: Commerce, Martech Column, SEO BLOG /

Over the past few years, e-commerce has been slowly and steadily transformed by artificial intelligence (AI). The world has watched Amazon go from bookseller to voice-activated, product-recommending, Internet of Things behemoth over the last 15 years, and — for many reasons — e-commerce has been an area of great AI adoption, particularly in marketing. That

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Apple search ads, AI for retail marketing & Salesforce’s Social Studio

Channel: CMO Zone, Marketing Day, SEO BLOG /

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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Breaking down silos in e-commerce retail

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In general, e-commerce retail can be thought of in three main parts: customer acquisition, conversion and retention/measurement. Customer acquisition is what the majority of digital marketers are concerned with. It’s all the different product advertising efforts across all digital channels that lead a customer to discover your products. Conversion is about getting the customer to

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Online retail sees continued growth with digital commerce up 14% YoY [Report]

Channel: Retail, E-Commerce, Holiday Retailer, SEO BLOG, Statistics: Online Shopping /

Tracking the online behavior of 500 million global shoppers, Salesforce Commerce Cloud’s Q2 2017 shopping index spotlights the various ways digital commerce is continuing to grow. From shopper spend to mobile site traffic and social traffic, the report shows increases across the board during Q2 of this year. Specifically, digital commerce was up 14 percent

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HP ElitePOS Enters Crowded Retail Payment Market

SEO BLOG, Technology Trends /

Today’s retailers, including small businesses, need a seamless integration between the digital and brick and mortar world when taking payments from customers. The new all-in-one HP ElitePOS (point-of-sale) system offers a modular design with a platform addressing this integration. But whether it’s pricing will make it an appealing option for small businesses in a crowded

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The top retail and E-commerce blogs

Ecommerce strategy, SEO BLOG /

Our recommended blogs that every retail and E-commerce professional should be following to use the latest innovations and grow their sales Considering the growth in importance of E-commerce, contributed to both by pureplay online-only businesses and multichannel retail businesses, it’s surprising that much advice on marketing best practices is ‘vanilla’, simply covering advice that could

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