If you’re an online retailer, you’re already ramping up for the busy holiday season ahead. The good news is that Google has rolled out several new features to AdWords to help with your shopping campaigns. As reported by Ginny Marvin on Search Engine Land, the new AdWords features include a new metric, called absolute top […]
In spite of what you may have heard, not every retailer is selling online, not every physical store is closing, and some successful brick-and-mortar shops have real concerns about getting started in ecommerce. There are many examples of successful brick-and-mortar-only retail stores. Just look around in your neighborhood. There is probably a successful independent pet
5 Ways Brick-and-mortar Retailers Can Get Started in Ecommerce Read More »
One of today’s marketing mantras is “brand loyalty is dead.” As always, the truth is more complicated than a slogan. While millennials and Generation Z are less likely to be loyal than previous generations — chiefly because there’s more transparency and information available to them — there’s a strong argument to be made that brands
More consumers seeking to buy directly from brands vs. retailers Read More »
More than half of all shoppers (55 percent) say they want to shop directly at the brand manufacturer rather than a retailer. That’s great if you own a manufacturing company and put your name on your products. If, however, you are a retailer, you might want to revisit your strategy to attract and retain your
55 Percent of Buyers Prefer Shopping with Brands Over Retailers Read More »
Pinterest is a great social media and marketing tool for retailers. It is easy to use and can be seamlessly integrated into a current ecommerce website. Pinterest is the second largest referral traffic driver to retail sites, and 93 percent of its users are on the social site to plan for purchases. Pinterest’s estimated 100
The Best Social Media Strategy for Online Retailers The importance of social media marketing is obvious to virtually every entrepreneur. Yet most businesses deploy the wrong social strategy for their business. If you’re selling digital goods, subscription services or advertisements, creating content on social media should be your end-game. However, if you’re selling physical goods
The Best Social Media Strategy for Online Retailers Read More »
Your customers are in control, and that could be very good for your ecommerce business. When stores compete on customer experience, small and mid-sized online retailers have an opportunity to challenge even the largest sellers. The term “customer experience” has come to describe the effect of the accumulation over time of interactions between a business
Niche Retailers Have an Opportunity in Customer Experience Read More »
Forward-Looking Retailers Are Preparing For AI, Hyper-Local And Voice SearchForbesTo shed some light on how to make AI work for retailers, I sat down with Kevin Bobowski, SVP of Marketing at SEO and content marketing platform, BrightEdge. Here’s what I learned: For Mobile And Voice, Focus On Customer Intent. More than 60 percent of … Source
Forward-Looking Retailers Are Preparing For AI, Hyper-Local And Voice Search – Forbes Read More »
Retail marketers say developing content and promotions well ahead of time is the most effective thing that can be done to prepare for the winter holiday shopping season, according to recent research from Campaigner. The report was based on data from a survey of 100 retailers who are Campaigner clients. Some 62% of respondents say
How Retailers Should Prepare for the Holidays & What Social Media to Use Read More »
It is getting harder to gain and keep customers. Traditionally, independent retailers have earned their business by providing a better service or product to consumers — a unique selling point that wins repeat customers. The lifeblood of retailing It cannot be overemphasized: Repeat customers are the lifeblood of any retailer. It costs a lot of
Independent retailers, repeat buyers, and Amazon Read More »
