Retailing

Frost & Sullivan Awards DealerSocket for its Comprehensive Suite of Software Solutions for the Automotive Retailing Market

“DealerSocket’s consumer-centric automotive platform consists of customer relationship management, vehicle inventory management, state-of-the-art websites and marketing, and search engine optimization support to improve reach and visibility for dealers. Auto dealers can leverage its insightful analytics services to make decisions based on the data available within its group and across the nation,” said Shruti Pathak, Research …

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Can Experiential Retailing Help Brick-and-mortar Stores?

Online apparel merchant Bonobos has set up “Guide Shops,” where men can be guided through putting together outfits, then receive the clothes later in the mail. Nordstrom, the traditional brick-and-mortar retailer, is experimenting with a similar concept. The theory behind experiential retailing is that people are bored with buying tangible goods; what they really crave …

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