Facebook is expanding its subscription program in order to provide another way for publishers to build and retain their audiences on the platform. Source link
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Engaged employees stay longer with your business before moving on. Gamification is one way to keep your workforce engaged not only to encourage them to stay longer, but also to make them more productive. A new infographic by the UK’s Market Inspector, titled “Gamification: How to Level up Your Business” points out why gamification is
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A lot of service industry companies like marketing agencies, PR agencies and business consultancy firms depend on having their clients on a retainer-based fee each month. This ensures regular cash flow for this type of service. Getting a company to commit to regular work is difficult, but retaining them over a long period of time
Do you really believe that a goldfish has a longer attention span than you do? If so, then why can you buy a cheap replacement in a plastic bag full of water after you flush the dead one down the toilet? Living in Manhattan, I battle screen-engaged people of all sizes, backgrounds and ages whenever
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If you’re in marketing, I’ll bet that at one point in your professional career you have either heard or learned for yourself that keeping a customer costs less than obtaining a new one. Ideally, repeat customers are a lot like dogs: They are immensely loyal. They stick around longer than they probably should; they speak
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A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an invitation for disaster — if the right steps aren’t taken to ensure a smooth transition from old website to new, you can damage the SEO equity your site has worked hard
There’s no way around it, we live in an app-saturated world. There are well over 4 million apps available via Google Play and Apple App Store alone, and that number is growing every day. The downside is that your app will be competing in a hotly contested market. The upside is, to put it bluntly,
The Usos retained their Smackdown tag team belts at WWE Clash of Champions in a match seeing them have to fight off The New Day, the team of Shelton Benjamin and Chad Gable, and the team of Rusev and Aiden English. The Usos continue their dominance of the WWE Smackdown tag team roster. Jimmy and
The great Peter Drucker once said that marketing has two purposes: to create and keep customers. For digital products, such as SaaS platforms and apps, the latter is key. Yet many marketers are so focused on user acquisition they forget about retention. According to a Harvard research, just a 5% increase in customer retention can
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Does your team focus on the top of the marketing funnel, developing most of your content to create brand awareness and nurture leads? If so, you may miss the rewards that come from focusing on the bottom or (depending on how you define your funnel) below. I’m talking about focusing on the content needs of
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