How do you get sales aligned with on-demand B2B content marketing? Nathan: One of the other big roadblocks out there can always be sales. How do you get sales on board with the idea of on-demand B2B marketing? Elle: One of the things that we’ve done internally, we have this concept of a fast moving […]
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We recently chatted with Sarah Moore, Act-On’s senior customer marketing manager, acting on the customer feedback you’re receiving, both good and bad. Most companies claim to be customer-centric. But to be truly customer-centric means soliciting from your customers, listening to that feedback, and then acting on it in some meaningful way. That is incredibly hard
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What is a marketing funnel? Nathan: How do you define a marketing funnel? Michelle: That’s such a great question because a lot of times when I talk about marketing funnels with people, they have one of two responses. Either they’re like panicked deer in the headlights, like that just seems really overwhelming and the technology seems
We recently published our customer success story on Joyride, a beverage manufacturer and distributor that has had some amazing results with Act-On’s marketing automation platform. In this Rethink Marketing podcast, Joyride’s Kat Krieger shares why Act-On has been a great fit for them and their customized sales qualification score. Joyride delivers cold brew coffee kegs and specialty office
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How do you create an editorial calendar for your freelance writers? Nathan: In that sort of arrangement where you’re having them on retainer, is the freelancer working with the company to map out an editorial calendar? Like these are some of the topics that we could be writing about this month? Or how’s that work?
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Josh Fechter built a million dollar business being authentic with his audience. Learn his growth marketing hacks on the Rethink Marketing podcast. Source link
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In this infographic, Invesp shares a variety of important stats about the current state of marketing automation. Source link
As the third largest website globally behind Google and YouTube, Facebook commands audience eyeballs, time and engagement. Regardless of company size or marketing budget, you need Facebook for your marketing due to its sheer size as a media entity. Table of Contents Let’s accept that Facebook’s recent negative press regarding sharing its users’ personal
Facebook Engagement Research: How 43 Million Posts Will Make You Rethink Your Strategy Read More »
Did you follow the #PlaneBae saga as it jumped from social media channels to national news item? If so, you saw the turn it took from lighthearted love story to a much darker reminder of the unexpected ways our digital footprints affect our (and others’) lives. Unwanted social media exposure is just the tip of
Why You May Want to Rethink Data, Privacy, and Content Read More »
ICO Marketing Forced into Rethink by Ad Bans 2017 was an amazing year for the ICO – Initial coin offering. 435 projects were deemed a success, 48% of the total number of ICOs launched last year. In total, more than $5.6 billion was raised through ICOs, an incredible 40-fold increase from the $96.3 million raised
