SAN FRANCISCO — Discovery is a big theme at this year’s Google Marketing Live, its annual event to unveil new ads products, held in San Francisco this year. And several new ad units announced today are designed to address top-of-funnel consumer scenarios. Discovery ads, Gallery ads and expanded reach for Showcase Shopping ads were all unveiled at GML. These […]
On Tuesday, Yoast introduced a rewritten Schema structured data implementation with their Yoast SEO 11.0 update. The SEO tool implementation aims to streamline structured data entry for users and tie Schema pieces together to provide more context for search engines. Why we should care Adding Schema markup won’t improve your search rankings, but it may
Yoast offers revamped Schema markup with 11.0 update Read More »
At a surprisingly low-key 20th anniversary and future of search event, Google announced a number of new search features. Some are new, some are expansions or adaptations of existing capabilities, and some are borrowed or “inspired by” competitors’ products (Snap, Instagram, Pinterest). Ben Gomes, VP of search, lead off the event with a brief historical
Google announces cards, discovery tools, revamped image search at 20th anniversary event Read More »
Ann Handley is a world-class writer and marketer. She’s The Wall Street Journal bestselling author of Everybody Writes and the chief content officer at Marketing Profs. She keynotes at conferences worldwide. She’s built a loyal fan following. And she’s been sending an email newsletter to her audience for years. “My feelings about newsletters are strong.
Why World-Class Writer Ann Handley Completely Revamped Her Newsletter in 2018 Read More »
Please welcome the Yoast SEO Gutenberg sidebar! Update to Yoast SEO 8.0 and you’ll see our first steps to the – Gutenberg – future. If you’ve activated the Gutenberg plugin you’ll find a brand new version of the Yoast SEO meta box, in the sidebar! Not on Gutenberg yet? We’ve got good news for you
Introducing the Yoast SEO Gutenberg sidebar & a revamped meta box • Yoast Read More »
There are lots of resources out there to create great websites. Website owners often ask Google what our recommended practices are to make sure great websites are search-engine-friendly. Traditionally, our resources for beginners were the SEO Starter Guide and the Webmaster Academy. To help webmasters create modern, search-engine-friendly websites, we’re announcing today the launch of
Despite the negative press, Snapchat still remains popular with younger users, and still holds a level of cool cache that other platforms can’t attain. But you know what Snapchat really needs right now? Money, or at least the capacity to show it’s able to generate it – that’s why they’ve announced a major revamp of
Snapchat Launches Revamped Ads Manager, Provides New Ad Options Read More »
The recently announced Lender Match online referral tool from the Small Business Administration (SBA) was created to simplify the process of connecting lenders and borrowers. A Look at the SBA Lender Match Tool Lender Match used to be called LINC (Leveraging Information and Networks to access Capital), which was launched in 2015. However the SBA
SBA’s Revamped Lender Match Tool Seeks to Connect More Small Businesses with Loans Read More »
Magento, the ecommerce platform, launched in 2007, grew dramatically, and was acquired by eBay. When eBay divested PayPal in 2015, it also sold Magento, to a private equity firm. Magento’s C.E.O. is now Mark Lavelle, a seasoned technology executive who co-founded Bill Me Later, the payment service. I spoke with him recently to discuss Magento
Magento C.E.O. on Revamped Product Line; Digital Transformation Read More »
The Lincoln County Commissioners on Monday signed off on a bid from Hollman Media to revamp the Visit North Platte website. “Ours is 5 years old so it’s pretty dated,” said Lisa Burke with the Lincoln County/North Platte Visitors Bureau. Two other companies made bids to upgrade the website. The tourism bureau’s advisory board selected
