Demographics, behavior, connections, interests, remarketing, look-alikes—the options are overwhelming. But overwhelming can be a good thing when it comes to paid social strategy targeting options. As social media networks get more cluttered and less favorable toward brands and publishers, effective audience targeting is essential. But where do you start? It may be tempting to get …
Google’s commitment to the mobile consumer user experience has proven unrelenting; today, brands that fail to prioritize mobile are missing out on multiple opportunities. Back in the summer of 2016, Google shared with us that 40% of consumers were leaving pages that took any longer than 3 seconds to load. This obviously presented a huge …
The revamping of AMP: Renew your commitment to mobile Read More »
Customer loyalty programs have been around in some form or another for decades. But in today’s world, where people are flitting between online and physical stores and chasing the best deal possible, brands are constantly competing for consumer attention, in addition to brand loyalty. Creating a customer loyalty program that is useful to both the …
Back in February, when Facebook CEO Mark Zuckerberg published his revised vision statement for The Social Network, he made specific note of the need to encourage both ‘civic engagement’ and ‘community inclusion’ as key areas of focus for the platform moving forward. Part of this, of course, is events, getting people out into their communities …
Facebook’s Revamping it’s Events App to Put More Focus on Local Happenings Read More »
