Revelations

Facebook’s video ad revelations prove that marketers must think like consumers

“Pivot to video” was the buzz-phrase of the mid-2010s: the shorthand for a series of sweeping changes made by digital publishers to shift their content strategy away from text towards the shiny, attractive medium of video. The “pivot to video” was carried out under the sincere belief that video advertising was an untapped goldmine that …

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When #MeToo and Sexual Harassment Revelations Trigger PTSD at the Office, What Do You Do?

Yesterday, another two public officials resigned due to sex scandals and their resignations seem a bit backward. The first, Al Franken (D-Minn) had photos of him inappropriately touching women. He, however, denied that he’d really done anything really wrong, saying, “I also think it gave some people the false impression that I was admitting to doing …

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