Revenue

#215: Creating Multiple Streams of Revenue in Your Business with Jennifer Allwood

#215: Creating Multiple Streams of Revenue in Your Business with Jennifer Allwood

As entrepreneurs, creating multiple streams of revenue should be our goal. After being laid off from a software development company in the year 2000, today’s guest, Jennifer Allwood,  discovered firsthand how using her creativity and passion could create not one, but six different revenue streams in her business. One of the things I love most …

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The News Revenue Hub is launching a pilot project to help news orgs increase their readers’ loyalty » Nieman Journalism Lab

Everyone who’s had to sit next to a business-school student at Thanksgiving knows about the funnel. There are lots of versions of it, but the core idea in publishing terms is this: At the top of the funnel you’ve got a lot of people who have a very loose connection to your news site. Say …

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Cracks appear in Google’s search ad revenue dominance

Google’s stranglehold over the internet search advertising market is set to weaken over the next two years, new research from eMarketer has revealed. Although Google is forecast to account for nearly three-quarters (71.1%) of search ad revenue in the $55.2bn US market this year, this will fall slightly to 70.5% in 2021, eMarketer said. Meanwhile, …

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Top 10 CMS Features to Maximize Your Website Traffic & Revenue

Whether you have a hotel website, retail store page, restaurant website, auto dealer site, banking site, healthcare site or corporate site – there are key elements you can leverage to drive more organic traffic. On October 9, I moderated a sponsored SEJ webinar presented by Mike Supple, Milestone’s Senior Director of Product Management, and Elizabeth …

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Mastering the Re-Engagement Email: Why Former Customers Are Key to Revenue Growth

Mastering the Re-Engagement Email: Why Former Customers Are Key to Revenue Growth

If you keep just one statistic about ecommerce tucked away in your subconscious to help focus your marketing strategy, this should probably be the one: It is five times more expensive to acquire a new customer than to keep an existing one. “Lapsed” ecommerce buyers are people who have purchased from your business but have …

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