Revenue

How a Major Nonprofit Used Mobile Marketing to Grow Mobile App Revenue

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Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Marketers at any organization strive toward many of the same goals: Improve user experience, go where your audience is, increase revenue. Ben Kaplan of the American Cancer Society works to create an engaging mobile experience and enable frictionless fundraising via […]

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Boost Business Revenue With an Email Automation Funnel

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Are your contacts moving with the times, or are they just floating around aimlessly in your marketing database? If you haven’t created an email automation funnel, you probably fall into the latter—and that means you’re losing out on some huge opportunities to engage and nurture your existing customers. Why do you need an email automation

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Marketing Drives Revenue, and You Can Prove It

Marketing Strategy, Metrics & ROI, SEO BLOG /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Marketing isn’t all catchy taglines, Instagram Likes, and live video views. Marketing Operations can (and increasingly needs to) deliver real value directly to the bottom line. Scott Brinker observed the shift in mindset occurring several years ago: “If there was a

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9 Successful Digital Marketing Case Studies That Increased Revenue

9 Successful Digital Marketing Case Studies, calculating ROI, Case Studies, ceo, CMO, customer journey, Digital Marketing, digital marketing agency, Google search ranking, How to Choose the Best Digital Marketing Agency, increase revenue, marketing budget, ROI, SEO BLOG, SEO campaign, Social Media, target audience, What Do Digital Marketing Agencies Do /

Finding the right digital marketing agency isn’t easy. The truth is, agencies can help you get a return on your marketing budget at a fraction of the cost you’d have to spend to assemble an in-house team. You could use a digital marketing agency to get a more in-depth understanding of your customer’s journey and

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How Electricity Monster Increased Revenue by 300% in 6 Months

SEO BLOG /

Who doesn’t want more high-quality leads from their paid search campaigns? It’s on every marketer’s wish list, but David Fitzgerald, General Manager at Electricity Monster, knew that simply wishing was not enough. The 30-employee, Australian-market utility broker firm was all too familiar with being burned by paid search agencies in the past. “We’ve worked with

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Ghostery Goes Open Source, Reveals Two Proposed Revenue Streams

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Ad-blocker Ghostery published its entire programming code on Thursday. By going open source, the company aims to clear the air on its old business model and invite others to contribute to its continuing development. “As a privacy product, especially one designed to give users a look behind the scenes at what data companies are collecting

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Dropbox Gets Ready to Go Public After Earning $1.1 Billion in Revenue for 2017

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Investors looking for a way to diversify their investment portfolios with some tech stocks will have a rare chance to do so later this week. Dropbox, the San Francisco-based file hosting and syncing service, will have its initial public offering (IPO) on Friday giving investors the opportunity to own shares of the popular tech firm

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Revenue Management and the Tools You Need to Survive in Today’s Consumer Market

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We all have this in common. No matter our country, industry, or role… The need for revenue management. It’s essential to every business. Give your business the means to produce better experiences for your customers so you can generate better revenue for your company. And that’s what I wanted to talk about today. With Traffic

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Reddit Announces Improved Ad Options as it Looks to Boost Revenue Potential

SEO BLOG /

It doesn’t get as much consideration as other social platforms, but Reddit can hold significant value, and is worth considering in your wider social media marketing efforts. With more than 330 million users, Reddit boasts an extremely engaged community, and is regularly the originator of broader web trends – but thus far, Reddit hasn’t exactly

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