Reviewers

Online Reviews: 8 Types of Reviewers & How to Handle Them

Online Reviews: 8 Types of Reviewers & How to Handle Them

In all likelihood, somewhere online—Google, Yelp, Facebook, Amazon, and so on—there are reviews of your product, service, or company. Some of those reviews are glowing, some are objective, some are totally off the mark, some are incomprehensible, and some… horribly, horribly negative (which, it turns out, isn’t necessarily a bad thing). And all of that […]

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4 Ways Content Reviewers Can Improve Content Quality [Infographic]

I’ve been thinking about an article that Pam Moore recently published in which she talked about how the amount of content being published is creating a sort of content “white noise” effect. To cut through it, content marketers need to create high-quality, and extremely relevant, content. I agree – in fact, I agree so much that

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