Reviews

Casper went to war with a popular mattress reviews site — then financed its takeover

search engine optimization google, SEO BLOG /

In April 2016, the mattress startup Casper sued three popular mattress review sites, claiming they drove business to Casper competitors without proper disclosure that these mattress brands paid sales commissions to the sites. The schemes, in Casper’s view, amounted to false advertising and deceptive practices because the sites promoted their reviews as unbiased but did […]

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Collecting Online Reviews for Your Self-Storage Business

search engine optimization google, SEO BLOG /

By Ken Turley When making a purchase, many people look at online reviews to see if the product or company has a good reputation. Whether they’re signing up for a subscription service, renting a self-storage unit or just buying a new toothbrush, the fact is reviews can make a huge impact in their buying decision.

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Password Book on Internet Security Tops Fifteen Reviews on Amazon Announces JM Internet Group – Press Release

search engine optimization cost, SEO BLOG /

The JM Internet Group publishes easy-to-understand books on technology topics. The company’s latest book is The Password Book. SAN FRANCISCO – September 18, 2017 – (Newswire.com)  The JM Internet Group, a leader in online internet marketing training in SEO, AdWords, and Social Media Marketing, is excited to announce that the company’s latest book, “The Password Book,”

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AI Learns to Write Convincing Fake Reviews on Yelp

Business, Fake Reviews, rnn, SEO BLOG, Social Media, Yelp /

Savvy netizens have learned to be a bit distrustful of online reviews. For one thing, fake reviews glowingly recommending a service or a product can be easily bought. On the other hand, there are those reviews that seem genuine enough but ultimately reflect the particular biases of the reviewer. However, there is another type of

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Ranking your local business part 6: The impact of reviews

Content SEO, Local SEO, SEO BLOG /

Although they weren’t part of the initial release of Google Maps, reviews have been a fixture on Google’s local properties for over a decade. The reason is obvious: frankly, consumers love reviews. BrightLocal consumer survey data suggests that over 90% of consumers use reviews to evaluate local businesses. 84% of them trust reviews just as

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Understanding the Value Of Online Customer Reviews

reputation management, SEO BLOG /

Over 50% of consumers frequently factor in online reviews before buying a product It’s no secret that online shopping is continuing to evolve with the habits of consumers. And in the social media era, consumers have louder and stronger voices than ever before. Why? Online reviews have revolutionized the online shopping marketplace and overall experience

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What are the risks for businesses that are getting fake reviews on Google?

Channel: Local, Google, Google: Maps & Local, Local Search Column, SEO - Search Engine Optimization, SEO BLOG, SEO: Local /

Recently, someone emailed me some information about a private Facebook group run by an SEO company in Austin, Texas, that is encouraging businesses to “swap reviews” on Google. In the post, the SEO company owner said: “It’s that time again – Let’s swap Google reviews!  I have a REAL level 5 Local Guides account with

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