Search Marketers Are Embracing Online Reviews Evidence of the growing importance of online review sites like Yelp, TripAdvisor, Google, and Facebook is hard to ignore. According to research by ReviewTrackers, 49 percent of consumers always or often check online reviews, and Search Engine Land reports that 72 percent trust reviews as much as they do […]
PatternPictures / Pixabay Today’s customers don’t like to spend their money without researching their purchases first. While some people prefer to ask their family members and friends, a majority trust reviews from other consumers when making their purchasing decisions. In fact, 9 out of 10 people will read reviews to help them decide to visit
Tips to Capture Customer Reviews After Each Sale Read More »
It doesn’t matter how good you think you are. What matters is how good your customers think you are. They are the ones buying, and their opinions are the only ones that count. In my last post, I talked about how important online reviews are and how you can use them to improve your business. But
5 Easy Steps to Start Getting Better Online Reviews Read More »
Wanna skip right to the tools? Check em’ out here. Recently, at Mozcon I presented a session on how to scrape reviews and run word clouds or Ngram analyzers. This was part of a larger presentation on understanding the “why” or the intent behind the searcher. I recommended scraping reviews from Amazon using the tools
How to Write Better Ad Copy Using Reviews + Ngrams Read More »
YORK – A month ago, the mayor and council had a discussion about the condition of the city’s website, noting it hadn’t been updated and sections hadn’t been finished after a very long time. Some suggested reaching out to website design companies regarding a new site with better service. Ideas were thrown about regarding companies
City website discussion brings mixed reviews | News Read More »
The U.S. Federal Trade Commission (FTC) is sending out another warning to unscrupulous marketers who try to manipulate consumers with fake reviews. FTC Crackdown on Fake Reviews The warning accompanies the charging two brothers the FTC says posted deceptive ads and endorsements of trampolines they were selling online. The brothers have been ordered by the federal agency
FTC Charges Online Trampoline Sellers for Phony Reviews Read More »
Whether you’re ready for it or not, your customers love leaving online reviews, and your potential customers love reading them. Online reviews have become omnipresent. They’re no longer just on review sites like Yelp, Tripadvisor, or G2Crowd. They’re available and visible on Google search or even social media networks like Facebook. If you’re new to
4 Effective Ways to Leverage Online Reviews for Your Business Read More »
July 2017 If your company is not already utilizing customer reviews online, now is the time to get on board. According to the website Search Engine Land, studies increasingly find that online reviews have a major influence on potential customers’ buying decisions. Nearly 90 percent of customers surveyed said they trust online reviews
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When that new restaurant opened in your neighborhood, chances are you went to Yelp to see the food ratings by customers. Before choosing a hotel room, you probably visited TripAdvisor. When you considered installing that new deck, you likely visited Angie’s List or Porch. And why wouldn’t you? After all, we now live and work
How to Use Testimonials & Reviews in Your Marketing Strategy Read More »
