Bank of America’s Business Advantage Relationship Rewards has been launched with the aim of helping small businesses grow by providing a range of rewards and benefits. Bank of America Business Advantage Relationship Rewards Program Based on the success the bank had with its consumer-driven program Preferred Rewards, Business Advantage Relationship Rewards looks to do the […]
What’s better recurring or one-time referral rewards? This is a common question that comes up when designing your referral program. Often there is a misconception that the more you reward someone, the more they will refer. In some cases, this is true but you need to first understand why people refer in the first place.
Almost every company in the United States has organizational change wrong. They believe “culture” is about having a list of values. Culture is not about having a list of values. Nor is leadership about charisma. The reason organizations fail at their primary task (which is delivering value and delighting customers), is because they fail to
Your Employees Don’t Need Rewards, They Need Meaning and Connection Read More »
Google is bringing Opinion Rewards to iOS, which is a program that pays users to take surveys from companies. Companies, including Google itself, pose questions via Opinion Rewards in an effort to learn more about customers. Surveys include a maximum of 10 questions and can be completed in roughly 30 seconds. In exchange for users’
Google Opinion Rewards Comes to iOS: Get Paid for Taking Surveys Read More »
If you’re thinking of launching a loyalty rewards program, today’s infographic by loyalty and referral company Zinrelo will convince you to. It lists 10 benefits of loyalty programs and it’s full of tips for how to make yours succeed. For example, one of the main goals of a loyalty program is to drive repeat sales, and
10 Benefits of a Loyalty Rewards Program: Strategies & Results Read More »
The three C’s of customer social rewards: Community, Comparison, and Charity. It’s been said that the greatest gifts are those shared with others. I’ll share a memory with you. In third grade, my classmates had a communal pet. Herman was more than a hermit crab — he was an icon, a mascot, a symbol of
Rethinking Social Rewards for Customers and Employees Read More »
I’m a firm believer in that success should be rewarded and recognized. Many of the companies I associate with believe in the same thing. A great example is how MOBE rewards their top affiliates. It’s not enough that MOBE already offers the highest payout in the industry, but they also have additional rewards for top
Brand ambassadors can come in many different forms. Sometimes you can carefully craft a strategy to entice customers to promote your business in very specific ways. But sometimes customers come up with their own unique ways to promote your business — and you just have to run with it. Such is the case with Andy
Sheetz Rewards Unofficial Brand Ambassador with Free T-Shirt Read More »
The most effective method for a current customer to refer a potential customer to a business is a verbal recommendation, according to recent research from Amplifinity. The State of Business Customer Referral Programs report was based on data businesses that use the Amplifinity platform. Respondents came from a mix of B2B and B2C firms. The
Customer Referral Programs: Top Methods & Incentive Rewards Read More »
This week 10 years ago, the original iPhone was released to the public. Now we know that the iPhone is a hugely successful and transforming product. But back then, Apple took a huge risk in creating something so different from what customers were used to. And the process for creating the product was far from
