richer

Waze enables programmatic inventory, to offer richer analytics with Google ad tech integrations

Waze announced Wednesday that its zero-speed takeover ad unit is now available programmatically via Google’s Display & Video 360 (DV360) DSP. The Google-owned navigation app also said it will integrate with Google Campaign Manager to provide deeper measurement, allowing brands to compare Waze campaign performance against other media buys. Why you should care The DV360 …

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Brands to provide richer AR experiences via Facebook’s portfolio of apps

Facebook is about to offer brands the chance to add an additional dimension to their online campaigns At F8 (Facebook’s annual developers conference) the social media titan announced its next iteration of Oculus Go.  It is the company’s first standalone ….. The post Brands to provide richer AR experiences via Facebook’s portfolio of apps appeared …

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How Marketing Automation Can Make Your Business Smarter (and Richer)

Perhaps you keep hearing about this marketing automation thing, and how much of a lifesaver it can be for small businesses? You’re curious but skeptical. Can marketing automation really be that great? I may be a little biased on the subject since I help firms incorporate automation software into their existing sales and marketing processes, …

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How to get richer by creating and sharing videos on the internet

YouTube sure seems like a good way to make a quick buck. After all, if Ryan, a now-famous 3-year-old toy reviewer, can build an audience in the millions before learning how to read and write, then surely there’s nothing stopping you from breaking out the webcam, setting up an Adsense account and letting those sweet …

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