RIP

How a Nearly Forgotten (RIP) Physicist Shaped Your Internet Access

MIT announced that Fernando Corbato, a pioneer in computer security, has passed away aged 93. Corbato’s death, though it is sad news, provides an opportunity to reflect on the importance of his work, and specifically on one of his revolutionary ideas: the password. Here’s how a nearly forgotten (RIP) physicist shaped your internet access. Paving …

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RIP Relevance Score: Facebook Introduces 3 New Metrics

You’re about to become a better Facebook advertiser. Yesterday, Facebook announced that it’s sunsetting Relevance Score—the ad-level metric that basically tells you whether your ad is any good—and replacing it with three new metrics: Quality ranking Engagement rate ranking Conversion rate ranking Let’s dive deeper. After looking more closely at Relevance Score and the metrics …

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RIP A/B Testing

Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B Testing process, which has finally succumbed to the inefficiencies that have plagued its process. What was A/B? How many of us truly knew what A/B Testing was? Allow me to briefly introduce the …

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