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Demand Gen Rises When Quality Content Meets Good Tech

Demand generation and audience engagement solutions can streamline the journey from awareness to intent to conversion. We continue our monthly #ContentTECH series with a chat about how to take this essential component of content marketing to the next level. Continue reading → The post Demand Gen Rises When Quality Content Meets Good Tech appeared first …

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Teenage Vaping Rises Sharply Again This Year

WASHINGTON — The rate of vaping among teenagers continued to rise sharply this year, federal health officials said, suggesting that campaigns to curb e-cigarette use among minors are not working. “It’s not good news at all,” said Dr. Nora Volkow, director of the National Institute on Drug Abuse, which decided to release the new vaping …

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Google search spend growth slows as click volume rises, reports show

Google search ad click volume continues to rise as CPC growth trends down and spend growth slows, according to reports out this week from performance agency Merkle and campaign management platform Marin Software. Google’s slower spend growth last quarter continues a trend that started in the fourth quarter of 2017, according to Merkle’s first quarter …

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