Risks

The Risks and Rewards of Digital Marketing Data

Who distrusts data? Lots of people, apparently. Or that’s what you could conclude if you’ve been paying even the scantest of attention to the regulatory threats tech companies like Facebook and Google have been facing lately. Data seems to have become a four-letter word and its collection is an easy thing to point a judgmental …

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Identifying Risks That Can Jeopardize Your Startup’s Success, and Learning How to Manage Them

Starting a business comes with a number of risks. Heck, opening a business is a risk within itself. According to one source, one out of five business fail in their first year. And, 50% of small businesses fail after the first five years. These statistics might be a little discouraging. But, taking risks can pay …

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Is GDPR working? Brave’s Johnny Ryan says it’s starting to, and marketers must heed the risks

Tomorrow is the one year anniversary of the EU’s General Data Protection Regulation (GDPR). The landmark law created a unified, pan-European approach to privacy and data regulation. It was designed to protect EU citizens against non-consensual data collection by global tech companies and give individuals more control over their personal data. It also carries potentially …

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EHR shortcomings highlight risks for health tech offerings – Econsultancy

Technology has created a world of opportunities in medicine and healthcare and organizations serving these markets are increasingly looking to take advantage of them. For example, pharma companies are increasingly creating web and mobile services and developing connected devices that ultimately aim to improve the lives of patients. But as companies work to employ health …

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What Are the Security Risks of the Internet of Things?

IBM Resilient CTO and security guru Bruce Schneier takes a look at the security risks of the Internet of Things in his latest video. He brings up an interesting and rather disconcerting point, IoT devices tend to do critical things like turn on and off power or drive your car, so preventing hacking is even …

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The Growing Risks to Brand Reputation Could become a Game-Changer

Every time you see the news there is another story of a person’s or company’s reputation at risk–or worse. The growing risk from a tarnished reputation undermining the value of a brand is an alarming trend with implications for widespread, severe damage in business and politics. To really appreciate the gravity of this emerging trend, …

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2 Prominent Ecommerce Fraud Risks in 2018 Holiday Season

Incidents of ecommerce payment fraud rise in proportion to holiday sales. But merchants can protect themselves this Christmas season. The key is to recognize popular forms of fraud and then employ steps to prevent them. Ecommerce fraud in its many and various forms may have cost the industry a massive $58 billion worldwide last year, …

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The benefits & risks of bringing your creative team in house

We caught Richard Atkinson, VP Advertising and Creative Studio at Barclaycard on the Brand & Creative stage at Festival of Marketing 2018. During the session he shared his experiences since deciding to move 85% of the brand’s creative production in-house and we’ve compiled some of the core benefits and risks involved. The core principles of …

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