“5G brings a couple of things,” says Avast CEO Ondrej Vlcek. “One is the density of the network which is enabling things like IoT, the Internet of Things. That’s an exciting thing but also poses some new security risks. Second is speed of connectivity which we all want and which we all sort of are […]
5G Poses New Security Risks, Says Avast CEO Read More »
With influencer marketing on the rise, we asked our SMT live community for their perspectives and tips on the process in our most recent Twitter chat. Source link
#SMTLive Recap: Discussing the Risks of Influencer Marketing Read More »
Over the past year, AI systems have made huge strides in their ability to generate convincing text, churning out everything from song lyrics to short stories. Experts have warned that these tools could be used to spread political disinformation, but there’s another target that’s equally plausible and potentially more lucrative: gaming Google. Instead of being
Endless AI-generated spam risks clogging up Google’s search results Read More »
Who distrusts data? Lots of people, apparently. Or that’s what you could conclude if you’ve been paying even the scantest of attention to the regulatory threats tech companies like Facebook and Google have been facing lately. Data seems to have become a four-letter word and its collection is an easy thing to point a judgmental
The Risks and Rewards of Digital Marketing Data Read More »
Most marketers believe that their team does not take enough creative risks, according to recent research from The Creative Group. The report was based on data from a survey of 400 creative (non-technical) senior marketers in the United States who work for brands or agencies. Respondents give their campaigns an average creativity score of 3.8
Should Marketers Take More Creative Risks? Read More »
Starting a business comes with a number of risks. Heck, opening a business is a risk within itself. According to one source, one out of five business fail in their first year. And, 50% of small businesses fail after the first five years. These statistics might be a little discouraging. But, taking risks can pay
Tomorrow is the one year anniversary of the EU’s General Data Protection Regulation (GDPR). The landmark law created a unified, pan-European approach to privacy and data regulation. It was designed to protect EU citizens against non-consensual data collection by global tech companies and give individuals more control over their personal data. It also carries potentially
In personal and business life, taking risks can be a valuable strategy. But you need to calculate the benefits and costs. Should you hire that marketer who doesn’t quite meet your criteria—but would bring other, valuable skills to the job? Or are you that marketer who’s taking the risk to apply for the job that’s
How to Take Calculated Risks Read More »
Technology has created a world of opportunities in medicine and healthcare and organizations serving these markets are increasingly looking to take advantage of them. For example, pharma companies are increasingly creating web and mobile services and developing connected devices that ultimately aim to improve the lives of patients. But as companies work to employ health
EHR shortcomings highlight risks for health tech offerings – Econsultancy Read More »
The US economy continues to flourish. But data shows tariffs beginning to weigh on businesses of all sizes. Yet, 74% of small and medium-sized businesses seem willing to take big risks this year to ensure their success. The data comes from the third annual Global SME Pulse: Smart Strategies to Improve the Bottom Line. Oxford
74% of Business Owners Ready to Take “Big Risks” This Year Read More »
