Risky

When to Play It Safe and When It’s Risky Business

Image credit: Warner Bros. Entertainment Inc. Thirty-five years ago, times were much simpler – the first IBM PC had recently hit the market, smartphones didn’t exist and we were all rooting for Joel Goodson to be accepted into Princeton despite his questionable behavior. Now, with the emergence of Artificial intelligence (AI) in every facet of …

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Risky business: Exploring the issues that could undermine your PR strategy

It’s essential for PR campaigns to be well thought out and engaging for target audiences on a personal level, or else they risk ending in disaster It can be difficult to own up to, but time and again we can be found guilty of adopting half-baked or ill-thought-out PR strategies that are destined to fail …

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Risky Business: How Technology Can Save Your Company’s Reputation Risky Business: How Technology Can Save Your Company’s Reputation

It’s a virtual certainty that some unforeseen crisis will put a company’s reputation at risk. It could be a cyberattack on customers’ financial information. It could be a product failure uncovered by a business journalist. Or it could be a disgruntled former employee who airs his complaints online. Internet technology and social media have increased …

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Godaddy Inc Class A (NYSE:GDDY) Can’t Be Less Risky. Short Interest Decreased

The stock of Godaddy Inc Class A (NYSE:GDDY) registered a decrease of 2.39% in short interest. GDDY’s total short interest was 5.94 million shares in March as published by FINRA. Its down 2.39% from 6.09M shares, reported previously. With 1.26 million shares average volume, it will take short sellers 5 days to cover their GDDY’s …

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TripAvisor labels risky hotels, paid search trends & more

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and …

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The Key to Taking Marketing Risks Without Being Too Risky

In today’s consumer environment, marketers must take risks. The landscape is just too crowded, and consumers are too distracted. So doing the same old thing and expecting a different result; that isn’t just the definition of insanity, it’s also a recipe for getting lost in the clutter and risking brand irrelevance. Success, however, lies in …

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