RLSA

11 RLSA (Remarketing Lists for Search Ads) Strategies to Drive Conversions

Getting clever with your RLSA strategies can have a significant effect on boosting your conversions. As we learned in our five ways to increase eCommerce traffic post, Google remarketing campaigns are a must for any eCommerce store. And your remarketing lists for search ads (RLSAs) are the vital component of these campaigns. RLSAs enable you …

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Gaining The Advantage With Competitor RLSA

November 22, 2017 As PPC managers, we are always looking for ideas and ways to beat the competition. One way we do this is through competitor campaigns, where we bid on a competitor brand name to show ads in front of users who were not directly looking for our brand. This can drive visitors to …

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Smart RLSA Tips For The Holiday Season

September 22, 2017 In AdWords, I have found that conservative bid adjustment work best for most settings within the account. For device, location, and ad schedule I will usually use minor positive bid adjustments +5-10%  and usually stronger negative adjustments -15-50%. There is one area of the account where I have found that higher bid …

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