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Facebook has long been accepted as a great platform for B2C advertisers to reach their customers, but clients in the B2B sector have historically asked us at Hanapin Marketing whether facebook ads would be a beneficial use of their ad spend dollars. I’m here with good news! I have seen success with B2B clients in
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In case you missed my first post, I am documenting our GDPR compliance journey, from where I sit as an in-house attorney working for an EU and International SaaS company. Get up to speed by reading my first diary entry. Take your mind back… It’s the end of May – one year before the new
How to Build a Roadmap for Customer Loyalty In many industries, converting a consumer isn’t enough. Brands like Coca-Cola and Starbucks rely on loyal customers to keep buying their products. Any company that banks on customer loyalty has to deliver quality experiences over and over again just to have a fighting chance. Establishing customer loyalty
