ROAS

If you’re not updating ROAS and CPA targets frequently, you’re missing out

Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management will be done by automated systems driven by artificial intelligence (AI) and machine learning (ML). One task that’s particularly apt to become automated is bid management because it requires lots of …

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What the ROAS? A practical guide to improving return on ad spend

Do you want to improve your paid search campaigns? There are a lot of paid search metrics, but one of the most useful and most underused is return on ad spend (ROAS). One of the main points behind online advertising is to drive sales for your business. This is particularly true when it comes to …

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