Google is extending the availability of bid and budget simulators to more smart bidding strategies. Bid simulator for Target ROAS. The bid simulator has been available only for manual and Target CPA bidding. It’s now available for Target ROAS campaigns. The screenshot below shows a bid simulator for Target ROAS portfolio strategy, but you can […]
Your ad spend is only a fraction of your investment. To figure out the true ROI of your marketing efforts, you need more than a vanity metric. Measuring campaign performance is an integral part of your marketing optimization. Choosing your campaign KPIs can have a huge impact on how you measure and conceive your failure
What’s the Difference Between ROMI and ROAS and Which Is Better? Read More »
Math was always my favorite subject in elementary and middle school. In high school, outside of the classroom, I started playing fantasy sports, spending waaaaay too much time evaluating stats and matchups while things like Billy Beane’s sabermetrics were developing and becoming more commonplace. Today, my colleagues know that I’m (maybe annoyingly) as likely to
Why You Should Optimize Your Account for ROAS, Not Conversion Volume Read More »
June 19, 2018 For many Ecommerce businesses, AdWords shopping campaigns can make up a large share of PPC traffic, and often a significant proportion of overall revenue. The importance of these campaigns can sometimes provoke paralysis on the part of digital marketing managers; it’s easy to adopt the attitude of “if it’s not broke, don’t
Testing Target ROAS Bidding for Shopping Campaigns Read More »
Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management will be done by automated systems driven by artificial intelligence (AI) and machine learning (ML). One task that’s particularly apt to become automated is bid management because it requires lots of
If you’re not updating ROAS and CPA targets frequently, you’re missing out Read More »
Anyone who manages paid search accounts knows that eCom is a fast-paced industry. With cut-throat goals, tough competition, rising costs, and balancing text and PLA management, your hands are likely full. Wouldn’t it be great to have a campaign that handles the work for you? One that also boosts volume, orders, and revenue? You’re in
March 19, 2018 We all know that social is always changing, but especially now it seems that there are some major trends shaking up the PPC industry. When it comes to paid social, advertisers need to stay on top of it, or they’ll be left in the dust. That’s why we have some awesome experts
Do you want to improve your paid search campaigns? There are a lot of paid search metrics, but one of the most useful and most underused is return on ad spend (ROAS). One of the main points behind online advertising is to drive sales for your business. This is particularly true when it comes to
What the ROAS? A practical guide to improving return on ad spend Read More »
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: New Google Assistant features, improving ROAS & Carter G. Woodson Google doodle appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link
Your marketing team is hard at work tweaking ads and landing pages to drive efficiency and hit the targets set for them by the C-suite. And those targets are more than likely ROAS-related. But, for two reasons, these ROAS targets are actually causing a lot of damage: ROAS usually doesn’t take incrementality into account, which
The vicious cycle of ROAS targets is killing your business Read More »
