Rock

Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock consumers’ trust

With the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules help stem the seemingly endless reports of data breaches? I talked to some marketers who are hoping they will. Europe’s General Data Protection Regulation (GDPR), which governs the handling of European Union […]

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The 2018 Search Engine Land Award winners: The full roster of this year’s search rock stars & superheroes

The SEO and SEM community came together last night at the 2018 Search Engine Land Awards, part of the SMX Advanced after-hours events. This year marked the fourth consecutive year of the Search Engine Land Award celebrations and included a full lineup of search rock stars and superheroes. The Search Engine Land Awards recognize the

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Customer Relationships – Think Like a Rock Star: Author Mack Collier Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Mack Collier is a well-known social media strategist, trainer, and speaker. Mack also hosts the Web’s largest Twitter chat, #Blogchat, a weekly conversation about blogging that takes place every Sunday night at 8:00 PM (Central). I invited Mack to Marketing Smarts

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Social Media – Rock ‘n’ Roll ‘n’ Social Media: Jason Miller of LinkedIn Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jason Miller leads global content and social initiatives for LinkedIn Marketing Solutions, helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver real ROI. Previously, he was the senior manager of social media strategy at Marketo. He’s

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Social Media – How B2B Brands Can Rock Social: B2B Marketing Forum Speaker Eric T. Tung on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Eric Tung is a social media manager, strategist, consultant, advocate, speaker, and blogger. As a social media manager at BMC Software, he’s responsible for event strategy, growing social media communities across multiple lines of business, and leading internal employee social

Social Media – How B2B Brands Can Rock Social: B2B Marketing Forum Speaker Eric T. Tung on Marketing Smarts [Podcast] : Marketing Podcast Read More »

How to Rock Mobile Native Advertising

When Melanie Deziel’s New York Times colleagues tweeted “impressively produced” and “can’t believe I’m sharing a paid post … even mobile-friendly” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. What things, exactly? She shared her answers at Content Marketing World, How Innovative

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How to create content to support local SEO and rock the rankings

The rise of mobile search has led to many changes in SEO, but none more dramatic than the area of local search. By now, most of us are familiar with the Google update known as Pigeon. Launched in 2014, it allowed greater search visibility for local directories, which helped local search engine optimization (SEO) establish

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5 Rock Solid Fundamentals for Creating a Thriving Blogging Career

Living the internet lifestyle may seem like a pipe dream to some bloggers. Sure they dove into the blogging game full of enthusiasm, positive energy flowing through their pores. Unfortunately, they never reined in their excitement, leading to some harebrained blogging activities and sustained struggles. Most bloggers quit all together after facing strong resistance even

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