Audiences Are Assets: Author Jeffrey K. Rohrs Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jeffrey K. Rohrs is vice-president of marketing research and education at ExactTarget, and the author of Audience: Marketing in the Age of Subscribers, Fans & Followers. A recovering attorney, bacon-lover, and Cleveland sports victim, Jeff heads up the Marketing Research …

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