Email celebrates its 50th birthday in October! Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. The rest, as they say, is history! In saying “many […]
Every day, you write blog posts, send tweets, and upload videos to YouTube, among many other marketing tasks. You create all this content, but that’s not enough to paint a full picture. What do these activities contribute to the business’s bottom line? Without proving their marketing ROI, it’s almost impossible to justify your marketing budget.
Five Web Analytics Tools to Help You Optimize and Measure Marketing ROI Read More »
You’ve probably heard that email marketing has one of the highest ROIs of all marketing tactics. Dollar for dollar, marketers get more benefits out of emails than they do out of pretty much any other endeavor. It’s one of the most lucrative marketing practices out there, and one that you definitely can’t neglect if you
Being able to determine ROI from an influencer campaign still remains the top concern among … [+] marketers Getty There is no denying that social media influencers can make a good living promoting brands, but the other half of the equation is whether this is actually a good investment for those brands. As has noted,
Let’s start with an assumption. If you work in-house and have any level of responsibility to the performance of organic search you are actively engaged in “campaign content” for links. And while this may be an unpopular opinion my view is that, in the majority of cases at least, such a strategy is misplaced at
The Content Campaign Process to Get Consistently Close to Insane ROI Read More »
If used effectively, Facebook ads are very efficient in growing traffic, generating leads, increasing engagement, and driving sales to a business. The problem is that if not properly managed, the costs of running Facebook ads can become very high.
How to Lower Your Facebook Ads Costs & Improve ROI Read More »
Email inbox anxiety is a real thing, and no wonder: Billions of emails are sent every day. Today, the last day of National Clean Out Your Inbox Week (Jan. 22-28), is a good opportunity for marketers to think about how we contribute to our subscribers’ email stress. Here are four email best-practices that will help
Email Best-Practices to Help Subscribers and Improve ROI Read More »
E-Commerce Search Engine Optimization (SEO) Services Setting up an eCommerce business is a big task and getting traffic towards your eCommerce store is yet another huge work. But you have to work upon getting more and more traffic towards your online store only then will you get orders for your business. For this you require
Increase Rank Increase Sales Increase ROI With E-Commerce SEO Read More »
Every email marketer has the same goal: increasing revenue while decreasing marketing spend. Your company’s ROI is a key performance metric, and it should be top of mind for your marketing team. However, improving your ROI takes a little bit of a concerted effort. Geotagging in email marketing is one method that email marketers can
How Geotagging in Email Marketing Can Help You Boost ROI Read More »
Struggling to see ROI from your martech? Eager to assemble a frictionless organization? Want to deliver user experiences that exceed customer expectations? Attend The MarTech Conference April 15-17 in San Jose for creative, vendor-agnostic solutions to these and many more complex marketing challenges. The agenda is live and ready for you to explore! Join a
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