ROI

Five Web Analytics Tools to Help You Optimize and Measure Marketing ROI

Five Web Analytics Tools to Help You Optimize and Measure Marketing ROI

Every day, you write blog posts, send tweets, and upload videos to YouTube, among many other marketing tasks. You create all this content, but that’s not enough to paint a full picture. What do these activities contribute to the business’s bottom line? Without proving their marketing ROI, it’s almost impossible to justify your marketing budget. …

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Boost ROI. Assemble high-performing teams. Exceed expectations.

Struggling to see ROI from your martech? Eager to assemble a frictionless organization? Want to deliver user experiences that exceed customer expectations? Attend The MarTech Conference April 15-17 in San Jose for creative, vendor-agnostic solutions to these and many more complex marketing challenges. The agenda is live and ready for you to explore! Join a …

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3 High ROI Methods For Blending Email With The Rest of Your eCommerce Marketing

3 High ROI Methods For Blending Email With The Rest of Your eCommerce Marketing

30-40%. When you’re in eCommerce, that’s how much revenue your email marketing should be bringing in every month.  Sure, email has been around for a while. And even though it’s changed since it’s early days and the people who use it have changed, one thing in the marketing world remains the same:  Email marketing has …

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6 Email Personalization Hacks You Can Use Right Now To Boost ROI

6 Email Personalization Hacks You Can Use Right Now To Boost ROI

This is a guest post from Bamidele Onibalusi at Writers in Charge. How often do you feel that your email marketing is missing something important? That deficiency manifests in low open rates, high unsubscribe rates, and meager conversions. All of these are symptoms of one major malady: subpar email personalization. Companies that do personalize see …

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