Email list cleanup can be a scary thing. As marketers, we understand that our contacts are our currency, and we work hard to grow and maintain our database. But over time, especially with a database that is older or managed across multiple teams or departments, data quality issues can take a chunk out of our […]
4 Ways Deliverability-Based List Pruning Can Increase Your Email ROI Read More »
30-40%. When you’re in eCommerce, that’s how much revenue your email marketing should be bringing in every month. Sure, email has been around for a while. And even though it’s changed since it’s early days and the people who use it have changed, one thing in the marketing world remains the same: Email marketing has
3 High ROI Methods For Blending Email With The Rest of Your eCommerce Marketing Read More »
This is a guest post from Bamidele Onibalusi at Writers in Charge. How often do you feel that your email marketing is missing something important? That deficiency manifests in low open rates, high unsubscribe rates, and meager conversions. All of these are symptoms of one major malady: subpar email personalization. Companies that do personalize see
6 Email Personalization Hacks You Can Use Right Now To Boost ROI Read More »
A focus on the Employee Experience (EX) can have significant benefits. You know this. But can you prove it? Really? Watch Now Most EX practitioners struggle to measure and prove the value of EX. And that is a problem. In this webinar we will discuss the right
Friday 15 November 2019, 7:00 am Editor’s Note: Insights That Work is a showcase of how the GRIT Top 50 Most Innovative Suppliers create solutions to some of the biggest challenges in insights today. This year’s edition provides case studies on brands like Nestle, Shell, Frito-Lay, and more. Challenge Our client, Engine, a cutting-edge insights
Leading Telecommunications Company Achieves Customer Acquisition ROI Read More »
Tuesday 12 November 2019, 7:00 am Editor’s Intro: One thing I learned fairly early in my market research supplier career is that the best business relationships are “win-win”: if we can make our clients look good, if we can help them demonstrate positive impact on their business through our research, it will lead to more
Your 2 Step Recipe to Creating an ROI Partnership Read More »
Take a minute to consider these two points: A return customer is 73.72% more likely to make a second purchase A return customer spends an average of 16.15% MORE than a new customer. If you’ve been spending the majority of your time trying to get new customers and you haven’t put enough effort into selling
NEW & IMPROVED! This comprehensive how-to guide to Google Analytics for content marketing was updated and expanded to provide even more information. Enjoy! Over 29 million websites are using Google Analytics to track the actions happening on their website. But if you’re in that group, you might not realize how you can use it to
On the face of it the business case for a Voice of the Customer (VoC) program comes down to a simple equation: happier customers = increased profits. DOWNLOAD Numerous studies support the validity of this statement, which has by now been proven time and time again in
The ROI of CX: The Impact of Customer Experience on the Bottom Line Read More »
Email marketing is one of the most widely used digital marketing strategies, not just because it’s cheaper than other techniques, but also because it offers incredible advantages compared to other marketing options. In this article, I want to talk about open rates, one of the most important metrics you can check in any email marketing
Open rates in email marketing, what is it, and how will it affect ROI? Read More »
