Role

Forrester predictions for CMO role are dire, but there is hope for current CMOs

The role of the chief marketing officer (CMO) has been increasingly scrutinized in recent years. Dozens of CMO positions have been axed from some of the world’s most recognizable brands, including McDonald’s which replaced the role with a new SVP marketing technology position. CMOs who remain will need to prepare to handle even more pressure …

Forrester predictions for CMO role are dire, but there is hope for current CMOs Read More »

blockchain technology in healthcare industry

Role of Blockchain technology in healthcare industry to 2025

Touted as the next revolution in medical space, the blockchain technology in healthcare industry is not only expected to bring major changes in the segment but can also completely transform the way business operations are performed. With broad applications of blockchain already identified across many other industries, health service providers are soon to adopt novel, …

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Agile marketers are often forgoing the Scrum Master role, but is this wise?

A trend among agile marketing implementations is to forgo the Scrum Master role and to absorb this into a single role that combines Scrum Master and product owner responsibilities into one “marketing owner” role. While this is what’s happening in the marketplace, let’s explore the pros and cons of this practice.  Let’s start with three …

Agile marketers are often forgoing the Scrum Master role, but is this wise? Read More »

Robot and man hands showing a thumbs up gesture - AI concept

The Role of AI in Content Management Systems

PHOTO: Shutterstock Among the major problems in content management going back to the appearance of the first document management systems in the 1990s is managing unstructured content and taking meaning from what is one of an organization’s most valuable assets. One of the objectives of these systems now is to automatically understand and take meaning …

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