“What does a content marketing team look like?” This is the third most-frequent question from companies after (1) how do I measure a content marketing strategy and (2) how do I scale a content marketing approach. It should probably be the first. You might be a team of one, wearing multiple marketing hats. Or you […]
The 7 Core Roles of a 2020 Content Marketing Team Read More »
Subscribe to The Financial Brand via email for FREE! What constitutes ‘bank marketing’ keeps getting broader and deeper as channels expand, expectations grow, and digital capabilities create never-ending challenges. Bank and credit union marketing officers find themselves hiring for skills that didn’t exist five years ago, at a time when full employment can make it
Financial Marketers Desperate for Talent to Fill Data, Digital, Tech Roles Read More »
In an investigation over privacy and data breaches, Facebook is looking to provide more assurance to regulatory bodies. Source link
Facebook to Appoint New Privacy Oversight Roles in Deal with FTC Read More »
SAN JOSE, CA –The salary gap between women and men working in marketing technology-related roles has shown no sign of closing, according to our 2019 Marketing Technology and Operations Salary Survey. The second-annual survey was conducted in conjunction with Chiefmartec.com and released Thursday at the MarTech Conference. The salary gap kicks in around a base
Gender gap persists in marketing technology roles, salary survey finds Read More »
Negative search engine optimization, crypto-jacking, and new dominant strains of ransomware are just some of the cyber threats facing businesses today, and as these emerging risks continue to evolve, cyber insurers are trying to keep up in providing effective expertise. “Cybercrime has just accelerated and proliferated so rapidly that it’s helping to create more awareness
With evolution in cybercrime, brokers’ roles are more complex and critical Read More »
The Scrum Team consists of three roles. The only three roles needed in Scrum. But all needed! And all equally important to be successful. This first sentence is all there is to it. And if we would practice Scrum within our companies the way described in this first sentence we can all be successful in
We are constantly tasking ourselves —and our teams — with goals, roles and responsibilities. It’s the only way we can ensure that we get everything done and measure our output accordingly. It’s especially true in the role of sales. Goals are clearly defined, entire teams, if not departments, work in support of that sales function
The Five Critical Roles Your Website Needs To Play Read More »
Marketing allows a company to tell a story to its customers. Effective marketing can convey the tone, goals, ethics and even aesthetics of a company at just a glance. As such, knowing which marketing roles are the most critical to help a business thrive can be quite a difficult challenge. That’s why we asked entrepreneurs
14 Critical Roles for Fledgling Marketing Division Success Read More »
In 2017, digital marketing is no longer an afterthought. Digital is a critical part of almost every company’s marketing strategy regardless of industry. The question businesses are now struggling with is: Which roles (or what people) do I need on my team to be successful? In this piece, we are going to outline the roles needed
6 roles you need on your marketing team + 2 you probably haven’t considered Read More »
Remkus de Vries Remkus is Manager Partnerships at Yoast and also focusses on our Translate Yoast site. Additionally, he works on the WordPress Project organizing and mentoring WordCamps. Today’s roundup is a nice collection of interesting things that happened in the WordPress Community in the last couple of weeks. There’s some very exciting news about
New roles in the WordPress project, blocks and WordPress 5.1 • Yoast Read More »
