WhatsApp's Planning to Roll Out Ads in WhatsApp Status
WhatsApp has confirmed that it will soon be bringing ads to WhatsApp Status, the app's variation of Stories. Source link
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How To Roll Out A Hybrid Paid & Organic Social Media Strategy
Racking your brain trying to choose between an organic or paid social media strategy? Here’s a much simpler question to ask yourself: “Why not both?” Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers. The reality, though? Social media is becoming
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Google responsive display ads roll out as new default display format
A look at the asset performance reporting available for responsive display ads in the Google Ads interface. Google announced this week that responsive display ads (RDA) will be rolling out to all advertisers over the next few months. Much like Google’s responsive search ads, advertisers provide several inputs and the ads get assembled on the
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SearchCap: Responsive display ads roll out on Google, Bing Ads update, register for SMX East & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source link
Facebook Plans to Roll Out a New Influencer Marketplace Platform, Expanding Collaboration Options
With influencer marketing on the rise, and with Facebook trying to find new ways to lure more influential creators to their network (particularly video publishers), The Social Network is now working on a new influencer marketplace platform, which would enable brands to find relevant influencers based on specific characteristics, then organize deals to help them
Social Media – Rock ‘n’ Roll ‘n’ Social Media: Jason Miller of LinkedIn Talks to Marketing Smarts [Podcast] : Marketing Podcast
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jason Miller leads global content and social initiatives for LinkedIn Marketing Solutions, helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver real ROI. Previously, he was the senior manager of social media strategy at Marketo. He’s
And the Best Day of the Week to Send Email Is… (Drum Roll Please)
Few things in business are as mundane and perfunctory as email. I used to joke with people that my professional job title should be Email Processor. (This was before spending a lot more time in apps like Slack and communicating on social media instead.) Yet, if you’re starting a company and need to broadcast your
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Facebook’s ad placement reports were supposed to roll out to all advertisers last year but have not
Last year, Facebook said it would provide all advertisers with reports listing the publishers on whose sites, apps, Instant Articles and native Facebook videos their ads may appear when buying that inventory from the social network. But those reports have not yet become widely available. Facebook has been gradually rolling out the pre-campaign placement lists
Snapchat’s Removing the White Border from Older Content when Posted from Your Camera Roll
In what could be seen as another concession that Facebook is winning the war between the two companies, Snap Inc. has rolled out an update which removes the white border from older content re-posted from your Camera Roll. Originally, when Snapchat announced Memories – a major shift in the app’s real-time, ‘in-the-moment’ focus – any
Google to roll out new Search Console features in coming weeks
Google announced today that it will be making the new Google Search Console available to everyone in the coming weeks. Specifically, verified users in Google Search Console will be able to access the new Search Performance, Index Coverage, AMP status and Job posting reports. Google said the new Search Console reports provide “more transparency into
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