RollWorks

RollWorks Launches Account Scoring Powered by Machine Learning to Help Account-Based Teams Prioritize the Accounts that Matter Most | Business

SAN FRANCISCO–(BUSINESS WIRE)–Aug 28, 2019– RollWorks, a division of AdRoll Group, today announced a new account scoring feature to help account-based sales and marketing teams score and prioritize target account lists. The new functionality in RollWorks’ Account-Based Platform uses a predictive machine learning model that ranks accounts within a target list based on firmographic and […]

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RollWorks Announces ABM App on Salesforce AppExchange, The World’s Leading Enterprise Apps Marketplace

SAN FRANCISCO–(BUSINESS WIRE)–Apr 15, 2019–RollWorks, a division of AdRoll Group, today publicly announced the availability of the RollWorks ABM App on Salesforce AppExchange to allow marketers to easily connect and utilize their Salesforce data in their account-based marketing (ABM) campaigns. The integration allows the bi-directional flow of data from Salesforce to the RollWorks Account-Based Platform,

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RollWorks Announces ABM App on Salesforce AppExchange, The World’s Leading Enterprise Apps Marketplace | National

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Exploring RollWorks for ABM and B2B Marketing

ABM, AdRoll, Artificial Intelligence, b2b, best place to work, Data Studio, Display, Event Marketing, event marketing strategy, facebook conversion campaigns, great place to work, hanapin vision, lead flow, Lead Gen, Pinterest, ppc forecasting, ppc variables, programming languages, quora / Good To SEO

A primary challenge of ABM and B2B marketing is often not the number of leads, but more so the quality of these prospects. Generation of leads often begins with search where a self-qualified audience provides a predictable and valuable return. For many industry niches, top terms are limited in available impressions which means efforts and

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