Metrics & ROI – How to Build a Testing Culture: Justin Rondeau of Which Test Won on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Testing results,” Justin Rondeau told me during this week’s episode of Marketing Smarts, “are by their very nature degenerative.” Justin, who is chief editor and evangelist at a WhichTestWon.com, was explaining why testing your online campaigns, landing pages, forms, website, …

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