rooftops

Firefly adds mobile device-like targeting to ads on car rooftops

A San Francisco-based startup is launching a new platform on Thursday that marries the contextual targeting of mobile to digital-out-of-home (DOOH) signs. ‘Situationally aware’ outdoor mobile signs. Firefly has installed digital signs atop hundreds of taxis and other rent-on-demand vehicles like Lyft or Uber during its months-long beta phase in Los Angeles and San Francisco. The […]

Dick Maggiore: Differentiate, strategize, target and shout from rooftops – News – The Repository

By Dick MaggioreSpecial to The Canton Repository Have you found your brand’s positioning idea? Southwest Airlines is low cost. FedEx is overnight delivery. Volvo is safety. Have you developed strategies to make it difficult for your competitors to copy? Southwest flying only 737s is among a variety of structural practices to reduce cost. FedEx

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