Do Your Emails Contain R.O.T.?

Have you ever read an email that was truly disappointing? Maybe the content was stale or it was full of tidbits of information you have already read a handful of times elsewhere? That’s called R.O.T., according to Jill Fanslau, AWeber’s Content Marketing Manager.  “R.O.T. is redundant, outdated, or trivial information,” said Fanslau on a recent …

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