Friday 5 June 2020, 7:00 am Being a Murphy I am painfully familiar with “Murphy’s Law”, but boy oh boy has the last week or so seen that maxim playing out at an unprecedented scale at both a micro and macro level! On the micro-level that impacted us by technical issues during the recording of […]
COVID-19 Insights Leaders Roundtable: Where We’ve Been and Where We’re Headed Read More »
Lenny Murphy: Let’s dive in and I’m really looking forward to this conversation because we’re kind of at a pivotal point now. I think we’re maybe in some type of inflection whether it’s a good thing or bad thing, I don’t know. As we progress to this, before we get in for that specific
Lenny Murphy: Let’s dive in. We kick this off every week with the first question of what is changing in the industry and by the industry, we’re going to call it the insights and analytics industry broadly defined as a result of COVID-19. We mean by what’s changing in business levels. Just the methodologies, new
Gregg Archibald: Let’s just jump in, one of the things that we know is there’s a lot of change happening in our industry, not only our companies, but the client needs. That’s what I want to get started with. What’s changing in your business as a result of the Coronavirus? Is it research used, business
Lenny Murphy: What is changing in the industry as a result of the COVID-19 situation? Business levels, shifts in methodologies, new client priorities, etcetera, etcetera. Why don’t we start with you, Elizabeth? What do you guys see? Elizabeth Morgan: Sure. So, just as a little bit of context, Lenny. As said, we make platforms that
When a new marketing concept emerges, like hyperpersonalisation, it’s quite easy to categorize it as frivolous hype which will be forgotten tomorrow. But looking a bit deeper into what hyperpersonalisation is, there are signs that it should be taken seriously. In fact, hyperpersonalisation is already making a significant difference in the marketing approach of several
Every year, the number of companies which make up the marketing technology (‘martech’) landscape has grown. According to chiefmartec.com, the number of digital marketing systems and platforms has grown from 150 in 2011 to more than 7,000 in 2019. With so much technology to choose from, how are marketers coping? Are they able to correctly
August 2019 Google Webmaster Report Search Engine Roundtable We had a busy month in terms of Google SEO and webmaster related topics; probably the biggest were the numerous unconfirmed updates – one being … Source link
August 2019 Google Webmaster Report – Search Engine Roundtable Read More »
Leveraging data to improve marketing effectiveness has become so commonplace, that using the term ‘data-driven’ with ‘marketing’ almost seems redundant. Yet in practice, many marketers feel that they are still not using data as much as they’d like to. When asked to name which marketing-related areas will ‘jump furthest up your organisation’s priority list in
The marketing landscape is changing once again. Whereas most marketers are just starting to implement one-to-one personalisation, along comes a new marketing technique dubbed ‘hyper-personalisation’. But what exactly is hyper-personalisation? Hyper-personalisation is a marketing tactic which leverages artificial intelligence (AI) and third-party real-time data sources to enhance brand messaging with relevant, context-sensitive information. For example,
