Roundtable

What do marketers think of hyperpersonalisation? Takeaways from our Jakarta roundtable – Econsultancy

When a new marketing concept emerges, like hyperpersonalisation, it’s quite easy to categorize it as frivolous hype which will be forgotten tomorrow. But looking a bit deeper into what hyperpersonalisation is, there are signs that it should be taken seriously.  In fact, hyperpersonalisation is already making a significant difference in the marketing approach of several …

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Bangkok roundtable takeaways – Econsultancy

Leveraging data to improve marketing effectiveness has become so commonplace, that using the term ‘data-driven’ with ‘marketing’ almost seems redundant. Yet in practice, many marketers feel that they are still not using data as much as they’d like to. When asked to name which marketing-related areas will ‘jump furthest up your organisation’s priority list in …

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Are marketers ready for hyper-personalisation? Takeaways from our Bangkok roundtable – Econsultancy

The marketing landscape is changing once again. Whereas most marketers are just starting to implement one-to-one personalisation, along comes a new marketing technique dubbed ‘hyper-personalisation’. But what exactly is hyper-personalisation? Hyper-personalisation is a marketing tactic which leverages artificial intelligence (AI) and third-party real-time data sources to enhance brand messaging with relevant, context-sensitive information. For example, …

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