RTB

Complaint alleges that Google is circumventing GDPR with RTB personal data sharing

A year ago, Brave’s Chief Policy Officer Dr. Johnny Ryan filed a complaint against Google before the Irish Data Protection Commission (DPC). Calling it a “massive data breach,” the complaint alleged that Google’s programmatic platform, Authorized Buyers (formerly DoubleClick Ad Exchange), improperly and routinely exposes personal data in violation of the EU’s General Data Protection …

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Leveraging RTB display to engage, nurture and convert audiences through personalization

With a history dating back 25 years, the banner display ad is not only the oldest digital advertising platform: it’s also the most valuable — albeit misunderstood. When leveraged correctly and applied within the context of the appropriate metrics, RTB display is a powerful tool that can fuel impactful and profitable digital campaigns through personalization, …

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LiveRamp makes its IdentityLink available for RTB

LiveRamp’s IdentityLink visualization Identity resolution provider LiveRamp is now making its IdentityLink available for real-time bidding (RTB) on any demand-side platforms (DSPs). IdentityLink provides an anonymous identifier that pinpoints a specific individual across multiple devices and channels, including offline. With IdentityLink as part of their targeting data, LiveRamp said, advertisers can limit their advertising frequency …

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