Rules

California’s Gig Worker Law Is Unconstitutional, Judge Rules

California’s Gig Worker Law Is Unconstitutional, Judge Rules

A California law that ensures many gig workers are considered independent contractors, while affording them some limited benefits, is unconstitutional and unenforceable, a California Superior Court judge ruled Friday evening. The decision is not likely to immediately affect the new law and is certain to face appeals from Uber and other so-called gig economy companies. […]

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How One State Managed to Actually Write Rules on Facial Recognition

How One State Managed to Actually Write Rules on Facial Recognition

A bill passed by the Democrat-controlled legislature banned almost all government use of facial recognition technology, except for the Registry of Motor Vehicles, which uses it to prevent identity theft. The department could run searches for police only with a search warrant. (A warrant is required under a Washington state law that also takes effect

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Chaotic communication: COVID-19 is rewriting our cultural rules of connection - Search Engine Watch

Chaotic communication: COVID-19 is rewriting our cultural rules of connection – Search Engine Watch

30-second summary: Quarantine and the COVID-19 crisis have totally rewritten our cultural rules of communication. But the frantic ways we’re corresponding now will likely shift the way we connect long beyond the end of lockdown.  Open Mind Strategy’s Megan Routh shares four crucial shifts in online behaviors with examples of how brands like Skittles, Frito Lay’s, and many other popular faces

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6 Simple Rules and Tips on Visual Storytelling in Marketing

The human brain absorbs visual information 600 times faster than sounds and smells. People also remember pictures with logical connections between them 65% better than text. But how do you make the visual information generated by your brand even more effective? Some visual storytelling tips will help you with this. Visual Storytelling Tips Let’s take

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5 Rules for Customer Loyalty as Coronavirus Disrupts Supply Chains

5 Rules for Customer Loyalty as Coronavirus Disrupts Supply Chains

The looming supply disruption as a result of coronavirus, along with tariffs and other factors, offers historical opportunities for companies to build—or destroy—customer goodwill. A Tale of Two Companies Consider the fate of two companies: Company A and Company B. Both are relatively successful, and both are faced with an extended supply disruption. Company A

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7 Rules for More Effective Social Media Marketing

By Neal Schaffer Although the use of social media in marketing isn’t new, over the last few years it’s gone through a lot of changes. As most of us know, it has evolved from simple advertising inserted into our feeds into the sophisticated content that’s used today. In particular, we now use influencers as our

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