Sabotage

Competitors can sabotage business listings on Google Maps

Google Maps serve businesses by including their listings, but malicious competitors and their agents can challenge listings as spam, writes James Effarah, owner of a Boise advertising agency. Dreamstime TNS The Boise area has been seeing a lot of misinformation on Google Maps lately. Business names have been …

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3 Ways You Sabotage Your Content Tech Search

Content technology. Sometimes it feels like we can’t live with it. But we know we can’t work without it. Consider this finding from CMI’s 2018 Content Management & Strategy Survey: 51% of the content professionals say their company lacks the right technology to manage content across their organization. And another 35% say they’re not using …

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Why Redesigns Sabotage Your SEO Rankings

It seems like most companies redesign their website every year or so. New trends gain steam, so they want to be more ‘contemporary’ or ‘flat.’ Or new color schemes are en vogue. So every site you visit looks Asana-bright. Everyone now wants to update their site on the same regular basis. I love experimenting with …

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How your website redesign can sabotage your paid search efforts

Recently, my PPC agency almost declined to take on a new client because the client’s website was so severely outdated. The site looked bad, was difficult to use and didn’t have an easy way to convert prospects. But when we learned that the client was in the process of redesigning this website, we agreed to …

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5 Ways to Sabotage your Content Marketing Strategy [Infographic]

Content marketing can deliver huge benefits – but as with any marketing process, you have to go in with a defined plan, with clear connection to your wider business goals, and you need to know what, exactly, it is you’re looking to achieve. Given the rise of content marketing, many businesses go in half-ready, with …

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