safety

Site category exclusions for Google Display Network getting brand safety update

1, Channel: SEM, Google, Google: AdSense, Google: AdWords, Search Marketing, Search Marketing: Branding, SEO BLOG / Good To SEO

Google is refining the options it gives advertisers for excluding categories of sites from their display network campaigns on the Google Display Network. With this change, several current site category exclusions are being eliminated or recategorized, and a couple of new ones are being added. As of last week, several exclusions are no longer available […]

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Safety First: 5 Ways to Keep Your Business Safe (On and Offline)

Operations, SEO BLOG, small business, Starting A Business, Uncategorized / Good To SEO

Having a small business-sized budget shouldn’t mean cutting corners on security. With the right approach, you can protect your online data, secure your storefront, and keep your business safe—without breaking the bank. Take a look at these six areas of business security and what you can do to make them even safer. 1. Keep Your

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How Google Has Been Addressing Brand Safety Concerns on YouTube

advanced technology, brand safety, counter online terrorism, Creators for Change program, extremist material, Facebook, Google, independent exerts, monetization, Newsrooms, SEO BLOG, The Guardian, TrueView Discovery Ads, YouTube Heroes program, YouTube video ads, YouTube videos, YouTube’s Trusted Flagger program / Good To SEO

Back in mid-March, The Guardian withdrew “all its online advertising from Google and YouTube after it emerged that its ads were being inadvertently placed next to extremist material.” Shortly after, more UK brands followed and stopped their ads running on various Google platforms. This was not the first time that these concerns were voiced. For years now, advertisers

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B2B vs. B2C social strategy, brand safety on YouTube & more

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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