Cars.com vs. CarGurus.com saga shows the importance of SEO (and the bad side of a Google update)

For Cars.com, the popular automotive marketplace, the March 2019 core update was good: the company has seen a 49% increase in search visibility since. SEO Director David Greene said he believes a lot of the success has to do with their SEO strategy around content and site performance updates, but there was another factor at play. While …

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