Videos are powerful tools that have become an essential component of many sales and marketing campaigns. Business have come to understand the value of video and its effectiveness in building brand awareness and trust to increase sales and revenue. Throughout each stage of the sales funnel, videos can convey information and evoke emotional responses like […]
How to Use Video for Every Stage of the Sales Funnel Read More »
Together with the evolution of buying processes and consumer behavior, the way marketing and sales teams function has also undergone a massive shift. Today, the key to B2B success boils down to strategically aligning both teams. An important element of alignment comes in the form of quality content that Marketing equips Sales with and focuses
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So, here it is, already December, and you’re struggling to boost organic traffic to your website to increase holiday sells. All your procrastinating has left your site unprepared for the soaring Christmas shoppers online. You need to get going and get your last minute holiday SEO in gear. 3 Tips for Last Minute Holiday SEO Here
Marketers and salespeople say the biggest challenge to aligning their teams is a lack of good data, according to recent research from InsideView. The report was based on data from a survey conducted in February and March 2020 among 400 marketing, sales, and operations professionals, most of whom work for B2B firms. Half of respondents
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I love online shopping. In fact, online shopping is almost the only way I shop. And I’m not alone. In 2019, there were 263 million digital buyers in the U.S. By 2024, this figure is projected to increase to 282.7 million online buyers.
8 Google Shopping Ad Strategies That’ll Drive Sales Read More »
The COVID-19 pandemic has forced every sales professional to adopt a more digital skill set overnight. As a result, marketing and sales leaders are understandably struggling to support their sales teams without the benefit of in-office support or facilitating face-to-face client meetings. Leaders need to upgrade two very distinct types of support as sales staff
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As retail stores remain closed across North America due to COVID-19, websites have replaced the physical storefront as the primary place for customers to shop. Indeed, 50% of customers have reported buying the majority of their items online during the pandemic. Among the many challenges that the pandemic has brought to retail is the problem
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Sales tech gets a second look as sales enablement moves to the marketing org Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
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Image copyright Getty Images Image caption A US government study suggested facial recognition algorithms were less accurate at identifying African-American faces Microsoft has become the latest US company to limit the use of its facial recognition technology by police. The firm said it would not start sales to US police departments until the country approves
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In 1732, Benjamin Franklin published the first annual Poor Richard’s Almanack to promote his printing business—an early example of content marketing. A lot has changed in the past 300 years. Since content went digital roughly 20 years ago, content marketing has grown exponentially. In 2016, IBM made a bold claim: 90% of the world’s data
How to Unlock Content Marketing’s Value and Drive Sales: AI Can Help Read More »
