Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! No question about it: starting a new job is tough, but it’s especially tough when it involves handling a major rebrand for your organization. That daunting task awaited Alicia Tillman when she became chief marketing officer at SAP Ariba. Ariba, […]
There are two types of people in this world: those that love to shop, and those that hate to shop. I would say I’m more of a hater than a lover myself, but we all have to do it from time to time. In this consumer-driven world we live in, there are messages left, right,
11 Killer Retail Marketing Tips to Drive Sales Year Round Read More »
TeroVesalainen / Pixabay Small business owners often like to think of themselves as being versatile, multi-tasking business leaders – as the business owner, you often have to wear many hats and serve many roles, everything from CEO to Customer Service Rep to Janitor. However, your most important job as the owner of your company is
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The gig economy is in full swing. As of November 2017, 15.8% of Americans were employed in “alternative work” as independent contractors, contract firm workers, on-call workers, or temporary help. Many of these make a full living relying solely on gig-based work. There are arguments for and against the gig economy, with positive economic effects
This New Sales Platform Allows Salespeople to Join Today’s Gig Economy Read More »
Cory Henke, Variable Media, presents on video advertising at SMX West 2018. Video advertising budgets have been growing as ad formats and inventory have evolved. In a session called Unleashing the Power of Online Video Ads at SMX West in San Jose, CA, three speakers shared their expertise in creating messaging that connects with audiences
Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media’s digital publications, Marketing Land, Search Engine Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with
Banners are the bread and butter of any affiliate network, as it is their quality and catchiness that define whether the link behind them is going to receive traffic and, potentially, new customers. Therefore, the craft of creating and placing them is one of the most important skills responsible for boosting sales through affiliate marketing
4 Tips for Creating Catchy Banner Ads to Boost Your Sales Read More »
For a long time, B2B marketers assumed that business decisions were based primarily on rational motivations and that emotion was an exclusive territory for B2C marketers. However, it’s becoming increasingly apparent that emotion plays an important role in B2B as well. Emotion and reason are two human traits that together—sometimes in agreement, but sometimes in
14 Emotion-Based B2B Marketing and Sales Tactics Read More »
Imagine making one small change to your sales pages to get more people scrolling down the page and reading? It taps into your customers’ deepest desires, no matter who they are. But not just reading. Rushing to the buy button and purchasing your product or service. This change hooks your ideal prospects and turns them into
The marketing world loves to talk about branding. Take a look at just about any marketing company in the world, and you’ll find the word “brand” on at least one page. Startups and small companies frequently look for ways to get mentions online so they can start building their brands. And big companies often preach
Does Branding Matter For Driving Sales in B2B? Here’s What The Data Says Read More »
