You’ve heard it before, and I’ll say it again. Account-based marketing is just good B2B marketing. Of course we want to target the right people at the right companies at the right time with the right message. Sure, we want reach, but more importantly, we need accuracy. Lead-based demand gen isn’t cutting it anymore; marketers […]
How to Build an ABM Program like Salesforce (No Matter Your Readiness) Read More »
Salesforce launched a new content management platform on Thursday, the Salesforce Content Management System. By entering the CMS space, Salesforce aims to give content marketing teams a tool anyone can use — “from novices to experts” reads the announcement — and capable of creating personalized content powered by Salesforce CRM data. Salesforce calls it a
Customer data platform (CDP) Lytics announced updates to its platform that will allow users to integrate customer journey execution with Salesforce Marketing Cloud (SFMC). Lytics’ campaign orchestration capabilities can now be used across a number of marketing technologies, including Facebook and SendGrid – in addition to the new SFMC integration. The integration between Lytics’ CDP and
Lytics launches Salesforce Marketing Cloud integration for customer journeys Read More »
Salesforce data integration means connecting Salesforce to one or more other systems or apps, so that they share data with each other. This makes it easy for people working in one system to see vital data from another system, saves resources and streamlines processes. In short, it makes getting great results in business easier and
Everything You Need To Know About Salesforce Data Integration Read More »
Salesforce has announced updates to its Marketing Cloud email solution to support new inbox functionalities provided by several major Internet Service Providers (ISPs). The new features include Salesforce’s AI solution, Einstein and interactive email capabilities that could serve as an alternative solution to AMP for Email. The interactive capabilities will be integrated from the company’s
Salesforce adds AI, interactive components to its email platform Read More »
If a company wants to be successful, it needs a customer relationship management platform that makes it easy to manage sales and service customers. Salesforce is one of the most popular CRM solutions on the market, so learning how to develop and implement it will make you a valuable asset in any industry. If you
Save hundreds on this Salesforce certification training bundle Read More »
Slack has added new integrations with Salesforce’s customer relationship management (CRM) and customer service apps, part of its ongoing push to bolster connections with other “best of breed” cloud apps. The integrations are aimed at enabling better information-sharing between Salesforce and the team collaboration app, which now has 12 million daily active users. Slack now
Slack rolls out new Salesforce integrations, launches Workflow Builder Read More »
October 8th, 2019 podcast SMW Staff This week’s episode of Social Media Week’s Leads2Scale podcast features Mathew Sweezey, Principal of Marketing Insights at Salesforce and author of the forthcoming book, Context Marketing Revolution. During the conversation Mathew discussed: The trajectory of his career that led to his current role at Salesforce. Why he describes the
Exploring The Context Marketing Revolution with Mathew Sweezey, Salesforce Read More »
Slack and Salesforce are expanding their partnership, so their joint customers can collaborate more easily using both tools. Brad Armstrong, Slack VP of business and corporate development told Business Insider that these new integrations came about after hearing what customers wanted. “We’re working a lot more closely now to present these integrations to our joint
Slack explains why it’s expanding its partnership with Salesforce Read More »
The Salesforce Technology team is currently investigating an issue affecting multiple Salesforce client instances. Why we should care According to the Salesforce Status site, some customers are unable to read or write files and attachments in their Salesforce environments. Files that were created after the incident began and before the fix is applied will be
Performance degradation affecting Salesforce clients Read More »
