This week on The Vergecast interview, Nilay Patel talks to music reporter and host of the The Verge video series Future of Music Dani Deahl. Dani walks Nilay through two episodes of the brand new season — one about how music sampling has changed the way people are writing music, and the other about how …
Dani Deahl on how streaming and sampling is changing the music industry Read More »
What is Data Sampling? DATA SAMPLING is a process used to analyze a subset of data, in order to try and more quickly understand the entire data set. Let’s say my two sons dumped out 10,000 lego pieces onto their bedroom floor, and instead of cleaning it, I wanted to determine how many red lego pieces …
How Google Analytics Data Sampling Works, Why it Matters, & How to Solve for It Read More »
With limited fanfare, Amazon has built a multi-billion dollar advertising business that some observers believe could not grow at the expense of digital advertising’s so-called duopolists, Google and Facebook, but one day even threaten their dominance. Increasingly, Amazon’s ability to entice brands into sending it their ad dollars is being bolstered by the company’s unique …
Amazon’s new digital sampling offering could be a game-changer – Econsultancy Read More »
Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019: …
Marketing Day: The MarTech agenda, Amazon’s targeted product sampling ad tests, more Read More »
StockSnap / Pixabay First, let’s be honest. Although it is now a commonly used term, if you’re not familiar with “cluster sampling”, it can come across as a bad episode from the Twilight Zone. There’s something eerie about the word to make one feel like he/she is about to get probed by aliens. Ok, perhaps …
When setting up customer experience (CX) programs our clients often ask, “How big of a sample do we need to get representative data”? Like all good researchers our answer is usually, “It depends”. While technically true, that answer is not always helpful. Below I will argue that for most CX programs you probably don’t want …
