Sangram Vajre of Terminus: ABM is B2B, and LinkedIn is Marketing
It’s been about five years since Account Based Marketing (ABM) has hit the B2B business mainstream. But many folks still don’t know what exactly it is. And how it fits into some of the other acronyms floating around. Like CRM and SFA. So I was able to catch up with Sangram Vajre. He’s cofounder and […]
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