Nick Tzitzon, EVP of Marketing and Communications for SAP, recently was interviewed on CXOTalk where he talked about the changing role of the CIO: Every CXO Became a Technology Buyer If you think about how enterprise technology has evolved… if you think 10 years ago, 15 years ago, you had the Chief Information Officer which […]
Nick Tzitzon of SAP on the Changing Role of the CIO Read More »
“We grew 41 percent in the cloud and SAP has now become the fastest growing enterprise application software company in the world,” said SAP CEO Bill McDermott in an interview on CNBC. “For business software, we are the fastest growing company in the world. It’s amazing how fast the growth is in the cloud.” Bill
SAP CEO: We Are the Fastest Growing Business Software Company in the World Read More »
SAP is a well-known software organization known to corporate clients and IT specialists in the C-suite. Now, a new community is being built that leverages the company’s considerable resources to help small businesses take advantage of what SAP has to offer. Small Business Trends spoke with Christal Bemont, senior vice president and general manager of
SAP Concur Builds Community for Small Businesses to learn Read More »
CEO’s of Adobe, Microsoft, SAP announced the launch of the Open Data Initiative, a new data repository in the cloud dedicated to facilitating collaboration across the global research community. This is an initiative squarely aimed at Facebook and Google, in effect challenging them to provide all customer related data back to the customer. Here is
CEO’s of Adobe, Microsoft, SAP Announce the Launch of the Open Data Initiative Read More »
We’re all scrambling to keep up with digital transformation, navigate which new technology is right for us, and nail that elusive “omnichannel, seamless, ultimate customer experience.” Yet in all the hustle, we may be missing one of the most important pieces of the transformation process: bringing our internal teams with us. Before we can transform
Q&A with SAP on digital transformation and search Read More »
Business of all sizes exert considerable effort keeping track of what they spend and what they take in. And many have employees who travel to meet with customers and prospects in order to drum up business. Managing all of these expenses is a tedious, but important task. Though manually keeping track of it all could
Disclosure: SAP sponsors the Social Business Engine podcast but is in no way affiliated with Business 2 Community https://traffic.libsyn.com/sbengine/SBE199.mp3 The global team at SAP has proven to be successful at social selling, and the sales and marketing alignment they’ve achieved is one of the main reasons why. To highlight how SAP aligns sales and marketing
Alignment of Sales and Marketing for Social Selling Success at SAP Read More »
Last month, I sat down with Vivek Bapat, SVP, Global Head of Marketing Strategy and Thought Leadership at SAP to talk about the evolution of brands, digital transformation and purpose-driven marketing. I can tell you that meeting was one of the most insightful and stimulating conversations about marketing I’ve had in my 23-year digital marketing
