Sass

Practical use cases that translate into day-to-day benefits are key to SAS’s AI growth, IDC says

SAS Institute is successfully differentiating itself from tech giants like IBM and Google when it comes to the development of artificial intelligence, according to IDC. The analytics vendor has invested heavily in its AI business and research and development in the past year, and IDC data suggests the investment is paying off. SAS’s AI business …

Practical use cases that translate into day-to-day benefits are key to SAS’s AI growth, IDC says Read More »

Introduction to Google Ads for SASS Companies

200degrees / Pixabay “Get $100 in Free Ads!” “Free $75 Ad Credit” “Claim Your Free Ads Coupon” We have all seen these ads online. It seems like every SAAS product has some partnership with Google that can get you “free money”. And yet… you still haven’t dipped your toe into the ad world. Why? For …

Introduction to Google Ads for SASS Companies Read More »

Marketing Lessons From the Toxic Avenger: Jeffrey Sass

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! If you’re not into B-movies (sometimes referred to as “schlock”), you might fail to appreciate the campy fun of watching a movie like ‘The Toxic Avenger,” produced by the legendary independent film studio Troma. But whether you enjoy low-budget films …

Marketing Lessons From the Toxic Avenger: Jeffrey Sass Read More »