Satisfy

Competition is increasing in Google Shopping, but will this satisfy EU regulators?

Searchmetrics’ data suggests majority of external ads on Google Shopping in Europe are placed via marketing agencies rather than the classic comparison-shopping sites that compete with Google. The study follows EU Commissioner Verstager expressing dissatisfaction with the quality of Google Shopping competition. Google drops its own share of Google Shopping ads to around half in …

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New Website Audit to Satisfy the Most Demanding Users

This is a sponsored post written by SE Ranking. The opinions expressed in this article are the sponsor’s own. A website audit is arguably one of the most important tools in the SEO arsenal. Whether you need to check why your keyword rankings suddenly dropped or figure out how and where to start with your website optimization …

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How to Make Buyer Personas That Really Satisfy

“These buyer personas will help you craft killer content for our client’s audience,” they told me. They were wrong. You see, “Marketing Agency X” (unnamed for reasons which will soon become clear) would send us four-page buyer persona descriptions. Each one delved deep into the fictional lives of the characters they had created for their …

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In-Store Experiences: How to Satisfy Retail Customers

With more shoppers than ever turning online, brick-and-mortar locations are under increased pressure to encourage shoppers to purchase in the moment. One advantage of an in-store experience that can make a big difference? Customer service, according to an infographic by SMS Store Traffic. Nearly everyone who has had a bad customer experience—95% of people, according …

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